Peterson Ventures

Peterson Ventures

Salt Lake City, Utahpetersonventures.com

Overview

Peterson Ventures is a venture capital firm that focuses on pre-seed and seed investments in SaaS and Digital Commerce including e-commerce, fintech, and healthtech. They invest in strong, well-rounded teams uniquely positioned to solve problems in large and growing markets.

Year Founded

2008

AUM

$550M

Portfolio Companies

46

Investments

CompanyDateStageLead
Tava HealthApr 2026Series CCo-investor
Two BoxesApr 2026Early FundingCo-investor
TilledMar 2026SeedCo-investor
Coral CareFeb 2026Series ACo-investor
SynthpopFeb 2026Series ACo-investor

Key People

ilana stern

General Partner

Taylor Jones

General Partner

Ben Capell

Managing Director

Bubba Page

Investor

CJ Ekstrom

Investor

Emily Jones

Investor

Gabriel Morris

Investor

Laura Walk

Venture Investor

Karan Agrawal

Venture Capital Fellow

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersSalt Lake City, Utah
Year Founded2008
AUM$550M

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