Serena Ventures
District of Columbiaserenaventures.com
Overview
Serena Ventures is an early-stage venture capital firm founded in 2014. The firm invests in companies that empower founders to do the most good. They focus on early-stage companies and give them the opportunity to be heard, backing groundbreaking entrepreneurs building products that are making the everyday lives of everyday people better. Serena Ventures invests in sectors including e-commerce, fintech, health & wellness, and web 3.0.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Join Midi | Feb 2026 | Series D | Co-investor |
| Formulary Financial | Jan 2026 | Seed | Co-investor |
| Formulary Financial | Jan 2026 | Seed | Co-investor |
| Stickerbox | Sep 2025 | Seed | Co-investor |
| Unrivaled Basketball | Sep 2025 | Series B | Co-investor |
Key People
Serena Williams
CEO
Alison Rapaport Stillman
Partner
Sharla Grass
Partner
Paris Koka
Investor
Carly Googel
Venture Capital Intern
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.