Serruya Private Equity

Serruya Private Equity (SPE) is a global private equity firm and family office that focuses on transforming companies by collaborating with management. The firm invests across various sectors including Consumer Packaged Goods (CPG), retail, business-to-business (B2B), and real estate. SPE has a flexible mandate, pursuing various asset classes such as senior debt, convertible debt, preferred equity, and equity in companies with revenues between $5 million and $1 billion. The firm is associated with the Serruya family, who founded the Yogen Früz frozen yogurt chain.