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Shrug Capital

Shrug Capital

San Francisco, Californiashrug.vc

Overview

Shrug Capital is a San Francisco-based venture capital firm that invests in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm seeks to invest in companies operating in the consumer sector.

Year Founded

2018

Portfolio Companies

92

Website

shrug.vc

Investments

CompanyDateStageLead
Artemis TechnologiesMar 2026Early FundingCo-investor
ArtemisMar 2026Early FundingCo-investor
Aether BioDec 2025Series ACo-investor
EnduroSatOct 2025Early FundingCo-investor
SnapprOct 2025Series BCo-investor
View all investments

Key People

Moshe Lifschitz

Managing Partner

Niv D.

Managing Partner

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersSan Francisco, California
Year Founded2018

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