NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Shrug Capital

Shrug Capital

San Francisco, Californiashrug.vc

Overview

Shrug Capital is a San Francisco-based venture capital firm that invests in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm seeks to invest in companies operating in the consumer sector.

Year Founded

2018

Portfolio Companies

121

Website

shrug.vc

Investments

Shrug Capital investments
CompanyDateStageLead
KhloudMay 2026Early Stage VCCo-investor
Mona LeeMar 2026VC RoundCo-investor
ArtemisMar 2026VC RoundCo-investor
Artemis TechnologiesMar 2026Early FundingCo-investor
Aether BioDec 2025VC RoundCo-investor

Key People

Moshe Lifschitz

Managing Partner

Niv D.

Managing Partner

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

Premium
SeedSeries ASeries BGrowth

Unlock portfolio analytics

Sign up to view full sector, stage, and valuation breakdowns for this investor.

Investment Activity

Yearly cadence, pace, and funding raised over time.

Premium
2021
2022
2023
2024
2025
2026

Unlock portfolio analytics

Sign up to explore yearly investment trends and funding raised over time.

FAQ

Firmographic Details

HeadquartersSan Francisco, California
Year Founded2018

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.