Smiti Holdings

Smiti Holding and Trading Company Private Limited is a family investment office founded by Jalaj Dani in 2012. It is registered with the Reserve Bank of India (RBI) as a Non-Banking Finance Company (NBFC) and classified as a Core Investment Company (CIC). The firm functions as a strategic investment holding entity for the Dani Family, holding stakes in group companies and investing in early and growth-stage startups, particularly in the ecommerce and logistics sectors. It is also part of the Promoter and Promoter Group of Asian Paints Limited. Noteworthy investments include Skillmatics and Smart Express.