Tercera

Tercera is an investment and advisory firm specializing in next-generation IT services businesses. They support founders and leadership teams who need capital, counsel, and connections to scale, move faster, and capture an outsized share of their market. Tercera focuses on supporting growing IT services firms with a vision for the markets they serve, specializing in technology segments and firms in partner-centric software ecosystems. They gravitate towards founder-led, culture-forward, technology-enabled firms that exemplify the characteristics of the cloud's third wave.