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The Conversion Group

The Conversion Group

Overview

The Conversion Group is a private investment firm based in London that focuses on control and growth investments in businesses within the creative, lifestyle, fine wine, and spirits sectors, while also investing in public markets.

Year Founded

2008

Portfolio Companies

2

Investments

The Conversion Group investments
CompanyDateStageLead
FINE+RARE-Early FundingCo-investor
FINE+RARE Group-Early FundingCo-investor

Key People

Ajit Puri

Group CEO and Investment Director

William Comfort

Managing Director

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersLondon
Year Founded2008

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