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True

True

London, Englandtrue.global

Overview

True is a consumer-focused investment and innovation firm with both private equity and venture capital funds. The firm invests across the retail, consumer, and technology sectors. Its venture capital arm focuses on Pre-Seed to Series A companies with initial investments up to £2 million, while its private equity arm targets investments from £10 million to over £100 million in more established businesses. The firm was founded with the goal of bridging large consumer brands with pioneering tech start-ups.

Portfolio Companies

20

Investments

CompanyDateStageLead
AlpaFeb 2026Pre SeedCo-investor
CambioticsFeb 2026SeedCo-investor
JittyAug 2025SeedCo-investor
SavaJul 2025Series ACo-investor
RepresentNov 2024Private EquityLead
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Sector & Stage Mix

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SeedSeries ASeries BGrowth

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Investment Activity

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2026

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FAQ

Firmographic Details

HeadquartersLondon, England
Year FoundedN/A

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