True Global
Overview
True is a private equity firm based in London, United Kingdom, founded in 2012. The firm invests in the retail, analytics, blockchain, entertainment, consumer, and leisure sectors, and also in technology ecosystems including B2C, B2B, and B2B2C . They invest in entrepreneurs, founders and teams that are reimagining business, finding better ways to grow. True works with breakthrough consumer brands and businesses, supporting them through their two funds, as well as True's unique network and innovation arm .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Cambiotics | Feb 2026 | Seed | Co-investor |
| First Voyage | Dec 2025 | Seed | Lead |
| Fit Collective | Nov 2025 | Pre Seed | Co-investor |
| Pinpoint | Oct 2025 | Seed | Co-investor |
| Jitty | Aug 2025 | Seed | Co-investor |
Key People
Matthew Truman
Executive Chair Co-founder
Richard Mergler
Founding Partner
Paul Cocker
CEO Co-Founder
Mike Tattersall
Managing Director, Innovation & CCO, Partner
Rachel Marshall
Director, Principal
Catherine Pelton
Principal, Investment
Gursh Mendhir
Principal
Jamie C.
Principal
Kevin Nelis
Advisory Principal
Vikesh Mistry
Principal, Finance
Kishen Pandya
Director, Investment
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
