Actual Veggies
PrivateLast Round
Series A
Feb 25, 2025
Total Funding Raised
$9.8M
Company Overview
Actual Veggies is a plant-based food company that produces and sells veggie-first burgers and fries. Founded in 2020 by Hailey Swartz and Jason Rosenbaum, the company's mission is to provide healthier, less-processed alternatives in the plant-based market by celebrating vegetables rather than imitating meat. Their products are chef-crafted, made with whole-food ingredients, and are free from fillers, preservatives, and artificial additives. The company has experienced significant growth, expanding its retail presence to over 7,000 stores across the United States, including major retailers like Whole Foods, Kroger, and Sprouts. Actual Veggies has secured multiple funding rounds, including a $7 million Series A in February 2025, to support its expansion in retail and foodservice.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce
Business Model
B2B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Actual Veggies Comps
Public and private peers based on sector, stage, and business model.
Actual Veggies Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Feb 25, 2025 | ||||
| Seed | Aug 3, 2021 | ||||
| Pre Seed | Mar 8, 2021 |
Key People
Founding team and executive leadership
Actual Veggies Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Rose Street Capital | Seed |
| Relentless Consumer Partners | Series A |
| Electric Feel Ventures | Seed |
| Big Idea Ventures | Seed, Pre Seed |
| New Fare Partners | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 22, 2026
Grew 20% QoQ, from 30 to 36 employees.
- Dec 24, 2025
Products now available in approximately 12,000 retail doors nationally.
Actual Veggies Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Actual Veggies's valuation, stock price, and market status.
