New Fare Partners

New Fare Partners is a specialist venture capital fund that invests exclusively in early-stage food and beverage businesses, including next-generation consumer brands, supply chain technologies, and modern retail. The firm was co-founded by Elly Truesdell, former Global Director of Local Brands & Product Innovation at Whole Foods Market, and Hallie Bonnar. They leverage their operational expertise to support portfolio companies. The firm's inaugural fund, which launched in the spring of 2022, raised $20 million. They typically provide early-stage funding with an average investment of about $500,000.