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Advice Group

Advice Group

Private
TurinConsumer & Commercehttps://advicegroup.it/

Last Round

Growth Equity

Jul 7, 2021

Est. Valuation

$7.93M

Total Funding Raised

$4.1M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Advice Group is a martech company that designs and implements loyalty and engagement strategies for brands.

Sector

Consumer & Commerce

Verticals

Customer Experience, Marketing, Personalization, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

behavioral loyaltyloyalty platformcustomer engagementgamificationcustomer retentioncomposable loyaltySaaS platformpersonalizationcustomer data platformCDPmartechpredictive analyticsMACH architectureESG loyaltytrade loyalty

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Advice Group Comparables

Compare Advice Group with similar companies based on industry and business-model similarity.

Advice Group comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Antavo
83%
TrueLoyal
79%
Kettydo+
78%

Advice Group Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityJul 7, 2021
Series AFeb 5, 2019
DebtJul 31, 2018
AngelSep 14, 2016

Key People

Founding team and executive leadership

FULVIO FURBATTO

Founder & CEO Advice Group

Founding Team

Vittorio Merani

CFO

Executive Team

Antonio Annunziata

Chief Operating Officer

Executive Team

Advice Group Investors

Notable investors and investment history

Advice Group investors
InvestorRounds
Frigiolini & Partners MerchantDebt
Metrika SGRGrowth Equity
HAT SGRSeries A
Italian Angels for GrowthAngel

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 25, 2026

    Monthly visitors increased 53% MoM, reaching 2.6K.

  • Oct 28, 2024

    Monthly visitors grew 36% MoM.

Advice Group Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Advice Group Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Advice Group's valuation, stock price, and market status.

Firmographic Details

HeadquartersTurin
Employee Range95
Year Founded2006
Last FundingJul 7, 2021

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