TrueLoyal

Private

San Antonio, TexasEnterprise Softwarehttps://www.trueloyal.com/

Last Round

M&A

Sep 18, 2018

Total Funding Raised

$1.1M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

TrueLoyal is a software company that provides an AI-powered loyalty and rewards platform for multi-channel consumer brands.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, Personalization, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

loyalty management softwarecustomer retention platformloyalty program softwarecustomer engagement platformSaaSloyalty marketingcustomer data platformCDPengagement analyticschurn predictionenterprise loyaltyB2B SaaSmartechloyalty techretention marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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TrueLoyal Comps

Public and private peers based on sector, stage, and business model.

TrueLoyal comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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TrueLoyal Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
M&A	Sep 18, 2018
Series A	Oct 21, 2010

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Key People

Founding team and executive leadership

Enrique Sanchez

Chief Financial Officer, Chief Financial Officer

Executive Team

TrueLoyal Investors

Notable investors and investment history

TrueLoyal investors
Investor	Rounds
XSeed Capital	Series A
Valhalla Partners	Series A
Scaleworks	M&A

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Market signals

Structured signals derived from secondary market and firmographic data.

Mar 22, 2026
Added Hyatt Hotels as a customer.
Mar 22, 2026
Added kitmission, a Food & Beverage startup, as a customer.

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TrueLoyal Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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TrueLoyal Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about TrueLoyal's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Antonio, Texas

Employee Range81

Year Founded2009

Last FundingSep 18, 2018

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