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AppDirect

AppDirect

Private
San Francisco, CaliforniaEnterprise Softwarehttps://www.appdirect.com/

Last Round

Debt

Jan 9, 2024

Est. Valuation

$1.5B

Total Funding Raised

$650.75M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

AppDirect is a software company that provides a B2B subscription commerce platform for buying, selling, and managing recurring technology services.

Sector

Enterprise Software

Verticals

Subscription Commerce, Platform-as-a-Service, Sales Enablement

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting, Payment Processing Fee

AI Layer

Application

Keywords

subscription commerce platformB2B marketplacecloud marketplacetechnology service distributorsubscription billingcloud distributionchannel sales platformSaaS marketplacepartner relationship managementPRMwhite-label marketplaceplatform-as-a-servicePaaSprocurement marketplace

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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AppDirect Comparables

Compare AppDirect with similar companies based on industry and business-model similarity.

AppDirect comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Pax8
85%
Ingram Micro
79%
Sherweb
77%

AppDirect Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJan 9, 2024
DebtDec 21, 2021
DebtMar 19, 2021
Growth EquitySep 16, 2020
Series EOct 7, 2015
Series D
Feb 11, 2015

Key People

Founding team and executive leadership

Andy Sen

CTO And Co-Founder

Founding Team

Nicolas Desmarais

Chairman CEO

Executive Team

Hubert Lin

Chief Financial Officer

Executive Team

Renee Bergeron

Chief Operating Officer

Executive Team

AppDirect Investors

Notable investors and investment history

AppDirect investors
InvestorRounds
Inovia CapitalSeries E, Series C, Series A, Series D, Growth Equity, Seed, Series B
Investissement QuébecDebt
J.P. Morgan Asset ManagementSeries E
Caisse de dépôt et placement du QuébecDebt, Growth Equity
StarVest PartnersSeries E, Series D
Foundry GroupSeries E, Series C, Series B, Series D
JPMorgan Chase & Co.Growth Equity

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 24, 2026

    Mariane Louvet appointed to lead provider management.

  • Mar 24, 2026

    Acquired Tackle.io to advance marketplace strategy.

AppDirect Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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AppDirect Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about AppDirect's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range1,155
Year Founded2009
Last FundingJan 9, 2024

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