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Automattic

Automattic

Private
San Francisco, CaliforniaConsumer & Commercehttps://www.automattic.com

Last Round

VC Round

Feb 1, 2021

Est. Valuation

$7.5B

Total Funding Raised

$490.6M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Automattic is a technology company that creates publishing platforms and open-source content management systems to empower users to share their stories and content freely, regardless of their background.

Sector

Consumer & Commerce

Verticals

E-commerce, Digital Publishing, Creator Economy, Low-Code/No-Code, User-Generated Content

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium, Payment Processing Fee, Marketplace Commission, Services & Consulting, Revenue Share

AI Layer

Application

Keywords

WordPress parentwebsite buildere-commerce platformcontent management systemCMSWooCommerceblogging platformmanaged WordPress hostingenterprise WordPressopen source contributionfreemium SaaSpayment processingspam filteringdistributed companyAI content generation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Automattic Comps

Public and private peers based on sector, stage, and business model.

Automattic comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Automattic Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundFeb 1, 2021
Series DSep 19, 2019
Series CMay 5, 2014
Series BJan 22, 2008
Series AApr 12, 2006

Key People

Founding team and executive leadership

Jason Hoffman

Executive In Residence Advisor To The CEO

Executive Team

Matt Mullenweg

CEO

Executive Team

Automattic Investors

Notable investors and investment history

Automattic investors
InvestorRounds
Blacksmith CapitalSeries A
Aglaé VenturesVC Round
ICONIQ CapitalSeries C, VC Round
Cowboy VenturesSeries C
Schonfeld Strategic AdvisorsVC Round
Salesforce VenturesSeries D
Radar PartnersSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 25, 2026

    Company is a certified B Corporation.

  • Mar 25, 2026

    The White House named as a customer.

Automattic Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Automattic Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Automattic's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range2,152
Year Founded2005
Last FundingFeb 1, 2021

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