NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Automattic

Automattic

Private
San Francisco, CaliforniaConsumer & Commercehttps://www.automattic.com

Last Round

VC Round

Feb 1, 2021

Est. Valuation

$7.5B

Total Funding Raised

$490.6M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Automattic is a technology company that creates publishing platforms and open-source content management systems to empower users to share their stories and content freely, regardless of their background.

Sector

Consumer & Commerce

Verticals

E-commerce, Digital Publishing, Creator Economy, Low-Code/No-Code, User-Generated Content

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium, Payment Processing Fee, Marketplace Commission, Services & Consulting, Revenue Share

AI Layer

Application

Keywords

WordPress parentwebsite buildere-commerce platformcontent management systemCMSWooCommerceblogging platformmanaged WordPress hostingenterprise WordPressopen source contributionfreemium SaaSpayment processingspam filteringdistributed companyAI content generation

Price History

Caplight MarketPrice™ estimate for Automattic, published with a 90-day delay.

Delayed data

Caplight MarketPrice™

$62.14

per share, as of July 2023

-29.8%

6-month change

The most recent months of MarketPrice™ are available to Caplight clients.

Caplight MarketPrice™ is an estimate of private secondary market pricing, shown here on a delayed basis for illustrative purposes only. It may be incomplete, is subject to change, and may not be relied upon for any purpose or considered investment advice.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Automattic Comparables

Compare Automattic with similar companies based on industry and business-model similarity.

Automattic comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Squarespace
86%
Wix.com
86%
Newfold Digital
86%

Automattic Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundFeb 1, 2021
Series DSep 19, 2019
Series CMay 5, 2014
Series BJan 22, 2008
Series AApr 12, 2006

Key People

Founding team and executive leadership

Jason Hoffman

Executive In Residence Advisor To The CEO

Executive Team

Matt Mullenweg

CEO

Executive Team

Automattic Investors

Notable investors and investment history

Automattic investors
InvestorRounds
Blacksmith CapitalSeries A
Aglaé VenturesVC Round
ICONIQ CapitalSeries C, VC Round
Cowboy VenturesSeries C
Schonfeld Strategic AdvisorsVC Round
Salesforce VenturesSeries D
Radar PartnersSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 25, 2026

    Company is a certified B Corporation.

  • Mar 25, 2026

    The White House named as a customer.

Automattic Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Automattic Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Automattic's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range2,152
Year Founded2005
Last FundingFeb 1, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.