Because Market
PrivateLast Round
Series B
Nov 29, 2024
Total Funding Raised
$170M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Because Market is a personal products company that offers health and wellness supplies, including incontinence products, skincare, and supplements, directly to older adults.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle, E-commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Because Market Comparables
Compare Because Market with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Hello Hazel, Inc. | 81% | |
| Attn: Grace | 80% | |
| Jude | 79% | |
Because Market Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Nov 29, 2024 | ||||
| Series B | Nov 29, 2021 | ||||
| Series B | Nov 1, 2021 | ||||
| Series A | May 28, 2020 | ||||
| Series A | Feb 18, 2019 |
Because Market Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Khosla Ventures | Series B, Series A |
| Innovation Endeavors | Series A |
| High Alpha | Series B |
| Bow Capital | Series A |
| Initialized Capital Management | Series B |
| Grotech Ventures | Series B |
| 7GC | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Yotpo Inc. from the Technology/Marketing sector.
- Mar 1, 2026
Products featured in Forbes, CBS, and Fast Company.
Because Market Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Because Market's valuation, stock price, and market status.