Because Market
PrivateLast Round
Series B
Nov 29, 2024
Total Funding Raised
$135M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Because Market is a personal products company that offers health and wellness supplies, including incontinence products, skincare, and supplements, directly to older adults.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Because Market Comps
Public and private peers based on sector, stage, and business model.
Because Market Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Nov 29, 2024 | ||||
| Series B | Nov 29, 2021 | ||||
| Series B | Nov 1, 2021 | ||||
| Series A | Feb 18, 2019 |
Key People
Founding team and executive leadership
Because Market Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Khosla Ventures | Series B, Series A |
| Innovation Endeavors | Series A |
| Bow Capital | Series A |
| 7GC | Series B |
| Index Ventures | Series B, Series A |
| Exor | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Yotpo Inc. from the Technology/Marketing sector.
- Mar 1, 2026
Products featured in Forbes, CBS, and Fast Company.
Because Market Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Because Market's valuation, stock price, and market status.
