Skip to main content
Caplight Logo









BetterBrand

BetterBrand

Private
Los Angeles, CaliforniaConsumer & Commercehttps://eatbetter.com/

Last Round

Series A

Jun 21, 2023

Est. Valuation

$176M

Total Funding Raised

$9.7M

Company Overview

BetterBrand is a food technology company that develops low-carbohydrate, high-protein alternatives to traditional baked goods, such as its flagship product, The Better Bagel.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

consumer packaged goodsCPGfood technologyfood techlow-carb foodketo-friendlyhigh-protein foodbakery alternativedirect-to-consumerDTCplant-based foodbetter-for-you foodfunctional foode-commercegrain-changing technology

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

BetterBrand Comparables

Compare BetterBrand with similar companies based on industry and business-model similarity.

BetterBrand comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Royo Bread Co.
88%
Hero Bread
87%
The Sola Company
83%

BetterBrand Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJun 21, 2023
SeedOct 7, 2021
Pre SeedFeb 1, 2021

Key People

Founding team and executive leadership

Aimee C. Yang

Founder, CEO

Founding Team

BetterBrand Investors

Notable investors and investment history

BetterBrand investors
InvestorRounds
GaingelsSeries A
Seven Seven SixSeries A, Seed
Soma CapitalSeed
Verso CapitalSeed, Pre Seed, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 7, 2021

    $2.5M round led by Seven Seven Six.

  • Feb 1, 2021

    $1.2M round led by Verso Capital.

BetterBrand Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

BetterBrand Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about BetterBrand's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range9
Year Founded2021
Last FundingJun 21, 2023

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?