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Brand Metrics

Brand Metrics

Private
GothenburgEnterprise Softwarehttps://www.brandmetrics.com/

Company Overview

Brand Metrics is an advertising technology company that provides a cookie-free, scalable brand lift measurement solution for digital advertising campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Business Intelligence, Digital Publishing

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

brand lift measurementbrand liftad effectivenessad measurementdigital advertisingad techmarketing analyticscampaign performancepublisher toolsmedia measurementsupply-side platformSSPpredictive analyticsbrand awarenessad ROI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Brand Metrics Comparables

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Brand Metrics comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Upwave
86%
Happydemics
85%
DISQO
78%

Brand Metrics Funding Rounds

Historical fundraising activity

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Key People

Founding team and executive leadership

Anders Lithner

CEO, Co-Founder

Founding Team

Anette Hallgren

Chief Operating Officer

Executive Team

Johanna Silfwerbrand Bendroth

CPO

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 5, 2026

    Monthly visitors increased 30% MoM, reaching 4K.

  • Dec 16, 2024

    Monthly visitors increased 32% MoM, reaching 14.1K.

Brand Metrics Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Brand Metrics Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Brand Metrics's valuation, stock price, and market status.

Firmographic Details

HeadquartersGothenburg
Employee Range32
Year Founded2018
Last Funding

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