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BRCĒ

BRCĒ

Private
East Lansing, MichiganConsumer & Commercehttps://www.brce.shop/

Last Round

Grant

Apr 11, 2026

Est. Valuation

$1.5M

Total Funding Raised

$5.98M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

BRCĒ is a material science company that manufactures performance-enhancing athletic shoelaces using patented polymer-composite technology.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, Advanced Materials

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

performance shoelacesuntie-resistant lacesno-tie shoelacesLattice-Grip technologypolymer-composite textilesathletic footwear accessoriesDTC sports brandmaterial-techsports gearmechanical gripkids shoelacesdirect-to-consumer

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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BRCĒ Comparables

Compare BRCĒ with similar companies based on industry and business-model similarity.

BRCĒ comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Hickies
75%
Naboso Technology
63%
United Sports Brands
61%

BRCĒ Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
GrantApr 11, 2026
Pre SeedMar 4, 2026
SeedJan 18, 2025
AcceleratorJul 9, 2024
GrantJun 1, 2024

Key People

Founding team and executive leadership

Tanvi Gadamsetti

Co-Founder, COO

Founding Team

Madhav Aggarwal

Co-Founder, CEO

Founding Team

BRCĒ Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 17, 2026

    Monthly visitors increased 1067% MoM to 37.4K.

  • Apr 11, 2026

    $612K raised from GOOSE Capital and New Climate Ventures.

BRCĒ Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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BRCĒ Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about BRCĒ's valuation, stock price, and market status.

Firmographic Details

HeadquartersEast Lansing, Michigan
Employee Range9
Year Founded2024
Last FundingApr 11, 2026

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