Crown Affair

Crown Affair

Private
New York City, New YorkConsumer & Commercehttps://crownaffair.com

Last Round

Series C

May 8, 2026

Total Funding Raised

$17.3M

Momentum Score

25 /100

Company Overview

Crown Affair is a personal products company that develops and sells hair care products intended to provide guidance, tools, and community for consumers. The company's products include brushes, towels, oils, and masks that are vegan and cruelty-free, with a focus on clean ingredients and ritual-based routines.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, E-commerce, Subscription Commerce

Business Model

B2B

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

clean hair careclean beautyluxury hair carehair care ritualdirect-to-consumer brandDTC beautyhandcrafted hair toolsomnichannel retailhair wellnesswholesale beautyaesthetic beauty brandindie beautyhair care subscriptionhair oildry shampoo

Historical Pricing

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Caplight Momentum Score

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Crown Affair Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Crown Affair Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series CMay 8, 2026
Series BNov 21, 2024
DebtMay 23, 2024
Series AMay 5, 2022
SeedJan 28, 2020

Key People

Founding team and executive leadership

Elaine Choi

Chief Executive Officer

Executive Team

Flore Gimello

Chief Financial Officer

Executive Team

Crown Affair Investors

Notable investors and investment history

InvestorRounds
Montage VenturesSeed, Series A
Stride ConsumerSeries C
Finn Capital PartnersSeed
Amplifyher VenturesSeed
New Money VenturesSeries A
Sidekick PartnersSeries A
True Beauty VenturesSeries C, Series B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 8, 2026

    Round led by Stride Consumer and True Beauty Ventures.

  • Dec 13, 2025

    New retail partnership announced with Sephora.

Crown Affair Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Crown Affair Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Crown Affair's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range58
Year Founded2019
Last FundingMay 8, 2026

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