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Crown Affair

Crown Affair

Private
New York City, New YorkConsumer & Commercehttps://www.crownaffair.com/

Last Round

Series C

May 8, 2026

Total Funding Raised

$18.7M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Crown Affair is a personal products company that develops and sells luxury hair care products, including tools, oils, and treatments, focused on ritual-based routines.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

hair careprestige beautydirect-to-consumerDTCstyling toolshair ritualclean beautyluxury hair carehair maintenancesubscription boxbeauty brandaesthetic beauty

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Crown Affair Comps

Public and private peers based on sector, stage, and business model.

Crown Affair comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Crown Affair Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMay 8, 2026
Series BNov 21, 2024
DebtMay 10, 2024
Series AMay 5, 2022
SeedJan 28, 2020

Key People

Founding team and executive leadership

Elaine Choi

Chief Executive Officer

Executive Team

Flore Gimello

Chief Financial Officer

Executive Team

Crown Affair Investors

Notable investors and investment history

Crown Affair investors
InvestorRounds
Montage VenturesSeed, Series A
Stride ConsumerSeries C
Finn Capital PartnersSeed
Amplifyher VenturesSeed
New Money VenturesSeries A
Brand Foundry VenturesSeed
Sidekick PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 8, 2026

    Round led by Stride Consumer and True Beauty Ventures.

  • Dec 13, 2025

    New retail partnership announced with Sephora.

Crown Affair Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Crown Affair Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Crown Affair's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range62
Year Founded2020
Last FundingMay 8, 2026

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