Proper Good
PrivateLast Round
Seed
Oct 1, 2024
Est. Valuation
$2M
Total Funding Raised
$12.49M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Proper Good is a food company that provides ready-to-eat, shelf-stable meals such as soups, pastas, and oatmeals, catering to various dietary needs including keto, plant-based, and gluten-free options.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Subscription Commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Proper Good Comparables
Compare Proper Good with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| 18 Chestnuts | 85% | |
| Kettle & Fire | 78% | |
| Splendid Spoon | 78% |
Proper Good Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Oct 1, 2024 | ||||
| Seed | Nov 1, 2023 | ||||
| Seed | Nov 8, 2022 | ||||
| Angel | Oct 15, 2021 | ||||
| Crowdfunding | Apr 30, 2020 |
Key People
Founding team and executive leadership
Proper Good Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Gaingels | Seed |
| YETI Capital | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 11, 2026
Monthly visitors grew 40% MoM.
- Oct 1, 2024
$4M raised in Seed round.
Recent news
Latest coverage and updates
- partners_withAug 27, 2026
Proper Good is founded in partnership with Hero Brands and Professor Green.
- opens_new_locationAug 24, 2026
Proper Good is opening a restaurant at 3 Soho Street in London in Sep '26, marking its first location in England and second overall.
- opens_new_locationAug 20, 2026
Proper Good plans to open its second quick service restaurant at 3 Soho Street in London in Sep '26, marking its first opening in England.
Proper Good Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Proper Good's valuation, stock price, and market status.
Is Proper Good a public or private company?
Proper Good is a private company.
What is the current stock price of Proper Good?
Proper Good is a private company, so its shares have no public market price. Caplight tracks Proper Good's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Proper Good worth (valuation)?
Proper Good's valuation is estimated at $2.0M based on funding round data.
Can I buy Proper Good stock?
Proper Good shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Proper Good's last funding round?
Proper Good's most recent funding round was Seed on October 1, 2024.
Who are the main investors in Proper Good?
Key investors in Proper Good include YETI Capital.
Will Proper Good IPO soon?
No public IPO plans have been announced for Proper Good.
How can I track Proper Good secondary market activity?
Caplight tracks bids, offers, and trades in Proper Good's shares on secondary markets.