NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Proper Good

Proper Good

Private
Austin, TexasConsumer & Commercehttps://eatpropergood.com/

Last Round

Seed

Oct 1, 2024

Est. Valuation

$2M

Total Funding Raised

$12.49M

Company Overview

Proper Good is a food company that provides ready-to-eat, shelf-stable meals such as soups, pastas, and oatmeals, catering to various dietary needs including keto, plant-based, and gluten-free options.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

ready-to-eat mealsshelf-stable foodDTC foodmeal subscriptionketo mealsclean-label foodgluten-free mealsplant-based mealsmicrowaveable pouchesmeal deliveryhealthy convenience fooddirect-to-consumer

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Proper Good Comps

Public and private peers based on sector, stage, and business model.

Proper Good comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Proper Good Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 1, 2024
SeedNov 1, 2023
SeedNov 8, 2022
AngelOct 15, 2021
CrowdfundingApr 30, 2020

Key People

Founding team and executive leadership

Jennifer Jane

Founder CMO

Founding Team

Christopher Jane

CEO Co-Founder

Founding Team

Proper Good Investors

Notable investors and investment history

Proper Good investors
InvestorRounds
GaingelsSeed
YETI CapitalSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 1, 2024

    $4M raised in Seed round.

Proper Good Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Proper Good Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Proper Good's valuation, stock price, and market status.

Firmographic Details

HeadquartersAustin, Texas
Employee Range11
Year Founded2020
Last FundingOct 1, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.