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Firefly

Firefly

Private
New York City, New YorkFrontier & Industrial Techhttps://www.fireflyon.com/

Last Round

Strategic

Sep 21, 2021

Est. Valuation

$150M

Total Funding Raised

$66.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Firefly is a media and information services company that operates a data-first out-of-home advertising network featuring proprietary digital displays on ride-hailing and taxi vehicles.

Sector

Frontier & Industrial Tech

Verticals

Space Technology, Defense Tech, Aviation & Drones

Business Model

B2G

Customer Profile

Government Contracts, Services & Consulting, Usage-Based SaaS

AI Layer

Application

Keywords

space transportationlaunch servicesaerospace manufacturerlunar landerorbital transfer vehicleOTVsmall-lift launch vehiclespace accessdefense technewspacespace logisticsrocket companydata-as-a-servicespace domain awareness

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Firefly Comparables

Compare Firefly with similar companies based on industry and business-model similarity.

Firefly comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Voyager Technologies
81%
Rocket Lab
80%
Phantom Space
78%

Firefly Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicSep 21, 2021
Series AMay 30, 2019
SeedDec 6, 2018

Key People

Founding team and executive leadership

Andrew Usherwood

CEO

Executive Team

Firefly Investors

Notable investors and investment history

Firefly investors
InvestorRounds
Pelion Venture PartnersSeed
NFXSeries A, Seed
StartXSeed
GVSeries A
Muse CapitalSeed
Pelion Venture PartnersSeed
Decent CapitalSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 23, 2026

    Integrated with VIOOH, a global digital out-of-home supply-side platform.

  • Mar 1, 2026

    Focus on managing relationships with Publicis and Horizon.

Firefly Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Firefly Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Firefly's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range342
Year Founded2017
Last FundingSep 21, 2021

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