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Fluency

Fluency

Private
Burlington, VermontEnterprise Softwarehttps://www.fluency.inc/

Last Round

Series A

Dec 15, 2025

Total Funding Raised

$40.2M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Fluency is an adtech and SaaS company that provides a digital advertising operating system to automate, manage, and scale advertising campaigns across major digital channels.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Workflow Automation

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

digital advertising automationrobotic process automationRPAad ops automationagentic automationad techcampaign management softwareenterprise ad platformautonomous advertisingSaaSworkflow automationmulti-channel advertisingad campaign scalingAI agentmarketing automation

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Caplight Momentum Score

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Fluency Comparables

Compare Fluency with similar companies based on industry and business-model similarity.

Fluency comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
81%
Optmyzr
78%
Smartly.io
77%

Fluency Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series ADec 15, 2025
SeedAug 12, 2019

Key People

Founding team and executive leadership

Brian McVey

CRO Founder

Founding Team

Scott Gale

CTO Founder

Founding Team

Mike Lane

CEO Founder

Founding Team

J.C. Ruid

Chief Financial Officer

Executive Team

Fluency Investors

Notable investors and investment history

Fluency investors
InvestorRounds
Integrity Growth PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 16, 2025

    $40M round raised.

  • Oct 19, 2025

    Added Morgan Stanley, a financial services firm, as a customer.

Fluency Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Fluency Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Fluency's valuation, stock price, and market status.

Firmographic Details

HeadquartersBurlington, Vermont
Employee Range140
Year Founded2017
Last FundingDec 15, 2025

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