Skip to main content
Caplight Logo









Fluency

Fluency

Private
Burlington, VermontEnterprise Softwarehttps://www.fluency.inc/

Last Round

Series A

Dec 15, 2025

Total Funding Raised

$40.2M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Fluency is an adtech and SaaS company that provides a digital advertising operating system to automate, manage, and scale advertising campaigns across major digital channels.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Workflow Automation

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

digital advertising automationrobotic process automationRPAad ops automationagentic automationad techcampaign management softwareenterprise ad platformautonomous advertisingSaaSworkflow automationmulti-channel advertisingad campaign scalingAI agentmarketing automation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Fluency Comparables

Compare Fluency with similar companies based on industry and business-model similarity.

Fluency comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
81%
Optmyzr
78%
Smartly.io
77%

Fluency Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series ADec 15, 2025
SeedAug 12, 2019

Key People

Founding team and executive leadership

Brian McVey

CRO Founder

Founding Team

Scott Gale

CTO Founder

Founding Team

J.C. Ruid

Chief Financial Officer

Executive Team

Fluency Investors

Notable investors and investment history

Fluency investors
InvestorRounds
Integrity Growth PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2026

    Integration partnership disclosed via job posting.

  • Jul 1, 2026

    Announced integration with Google Ads.

Recent news

Latest coverage and updates

  • attends_eventOct 19, 2026

    Fluency attends Advertising Week New York in New York, where its senior vice-president of product Eric Picard and vice-president of growth Heather Chevalley discuss agentic AI and campaign architecture.

  • recognized_asAug 13, 2026

    Fluency recognized as Inc. 5000 list of fastest-growing private companies on Aug 13th '26.

  • recognized_asAug 13, 2026

    Fluency recognized as Top 40% of the List on Aug 13th '26.

  • recognized_asAug 13, 2026

    Fluency recognized as finalist for Technology Innovation at 2024 Amazon Ads Partner Awards.

  • recognized_asAug 13, 2026

    Fluency recognized as Best Places to Work on Jul 1st '25.

Fluency Filings

Explore SEC and related filing metadata, where available.

Fluency filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Fluency's valuation, stock price, and market status.

Is Fluency a public or private company?

Fluency is a private company.

What is the current stock price of Fluency?

Fluency is a private company, so its shares have no public market price. Caplight tracks Fluency's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Fluency worth (valuation)?

Valuation information for Fluency is not publicly available.

Can I buy Fluency stock?

Fluency shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Fluency's last funding round?

Fluency's most recent funding round was Series A on December 15, 2025.

Who are the main investors in Fluency?

Key investors in Fluency include Integrity Growth Partners.

Will Fluency IPO soon?

No public IPO plans have been announced for Fluency.

How can I track Fluency secondary market activity?

Caplight tracks bids, offers, and trades in Fluency's shares on secondary markets.

Firmographic Details

HeadquartersBurlington, Vermont
Employee Range126
Year Founded2017
Last FundingDec 15, 2025

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?