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Forma.ai

Forma.ai

Private
TorontoEnterprise Softwarehttps://www.forma.ai/

Last Round

Series B

May 17, 2022

Total Funding Raised

$58M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Forma.ai is a business software company that provides an artificial intelligence-driven sales performance management platform to help organizations design, implement, and optimize their sales compensation strategies.

Sector

Enterprise Software

Verticals

Sales Enablement, Workflow Automation, Data Integration, HR

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

sales compensationsales performance managementSPMincentive compensationsales commission softwareICMincentive compensation managementsales operationsterritory managementsales data integrationpredictive sales analyticsquota managementsales comp automationSaaS sales toolsenterprise sales software

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Forma.ai Comparables

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Forma.ai comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Everstage
86%
CaptivateIQ
86%
Performio
85%

Forma.ai Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMay 17, 2022
Series AMar 11, 2021
SeedFeb 1, 2020

Key People

Founding team and executive leadership

Nabeil Alazzam

Founder and CEO

Founding Team

Jesse Lancaster

Chief Technology Officer

Executive Team

Forma.ai Investors

Notable investors and investment history

Forma.ai investors
InvestorRounds
Uncork CapitalSeries B, Series A, Seed
Panache VenturesSeries B, Series A, Seed
Crosslink CapitalSeries B, Series A
GaingelsSeries B
Sherpa CapitalSeries B
XfundSeries B, Series A, Seed
Golden VenturesSeries B, Series A, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 17, 2026

    Autodesk named as a market leader customer.

  • Jun 17, 2026

    Stryker named as a market leader customer.

Forma.ai Filings

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Forma.ai filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Forma.ai's valuation, stock price, and market status.

Is Forma a public or private company?

Forma is a private company.

What is the current stock price of Forma?

Forma is a private company with no public stock price. No recent secondary market data is available.

How much is Forma worth (valuation)?

Valuation information for Forma is not publicly available.

Can I buy Forma stock?

Forma shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Forma's last funding round?

Forma's most recent funding round was Series B on May 17, 2022.

Who are the main investors in Forma?

Key investors in Forma include Crosslink Capital, Sherpa Capital.

Will Forma IPO soon?

No public IPO plans have been announced for Forma.

How can I track Forma secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Forma's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersToronto
Employee Range172
Year Founded2016
Last FundingMay 17, 2022

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