Forma.ai
PrivateLast Round
Series B
May 17, 2022
Total Funding Raised
$58M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Forma.ai is a business software company that provides an artificial intelligence-driven sales performance management platform to help organizations design, implement, and optimize their sales compensation strategies.
Sector
Enterprise Software
Verticals
Sales Enablement, Workflow Automation, Data Integration, HR
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Forma.ai Comparables
Compare Forma.ai with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| CaptivateIQ | 87% | |
| Everstage | 86% | |
| Performio | 83% | |
Forma.ai Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 17, 2022 | ||||
| Series A | Mar 11, 2021 | ||||
| Seed | Feb 1, 2020 |
Key People
Founding team and executive leadership
Forma.ai Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Uncork Capital | Series B, Series A, Seed |
| Panache Ventures | Series B, Series A, Seed |
| Crosslink Capital | Series B, Series A |
| Gaingels | Series B |
| Sherpa Capital | Series B |
| Xfund | Series B, Series A, Seed |
| Golden Ventures | Series B, Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Launched Vincent, a conversational AI interface.
- Mar 3, 2026
Referenced Edmentum, Stryker, and Autodesk as customers.
Forma.ai Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Forma.ai's valuation, stock price, and market status.