NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Fruitist

Fruitist

Private
Los Angeles, CaliforniaConsumer & Commercehttps://www.fruitist.com/

Last Round

Growth Equity

Oct 29, 2025

Est. Valuation

$1B

Total Funding Raised

$960M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Fruitist is an agriculture company that produces and supplies a variety of premium superfruits, including blueberries, raspberries, blackberries, and cherries, through its vertically integrated global farming operations.

Sector

Consumer & Commerce

Verticals

D2C Brands, Supply Chain

Business Model

B2B

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

superfruitfresh produceagtechvertically integrated agricultureproduce supply chainberry farmingfresh fruit distributionprecision agriculturefood supply chainagribusinesssmart farmingproduce exporteragricultural genetics

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Fruitist Comparables

Compare Fruitist with similar companies based on industry and business-model similarity.

Fruitist comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Agroberries
87%
California Giant Berry Farms
83%
Driscoll's
77%

Fruitist Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityOct 29, 2025
Growth EquitySep 23, 2025
DebtNov 4, 2024
Growth EquityAug 1, 2024
Growth EquityMar 20, 2024
Growth Equity
Sep 20, 2022

Key People

Founding team and executive leadership

Bertha Gonzalez Cumpa

CFO

Executive Team

Fruitist Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 24, 2026

    Named to Fast Company's Most Innovative Companies list.

  • Dec 10, 2025

    Added Ketch Kloud, Inc. as a customer.

Fruitist Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Fruitist Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range1,586
Year Founded2012
Last FundingOct 29, 2025

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.