Grover
PrivateLast Round
VC Round
7/18/2024
Total Funding Raised
$1.9B
Company Overview
Grover is a consumer electronics company that provides a subscription-based platform for renting tech products on a pay-as-you-go basis.
Sector
Consumer & Commerce
Verticals
Subscription Commerce, Circular Economy, Consumer Electronics, E-commerce, Lending & Credit
Business Model
B2C
Customer Profile
Hardware + Subscription, Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Grover Comps
Public and private peers based on sector, stage, and business model.
Grover Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | 7/18/2024 | ||||
| Debt | 9/1/2023 | ||||
| Debt | 9/28/2022 | ||||
| Debt | 4/7/2022 | ||||
| Series B Extension | 7/28/2021 | ||||
Debt | 7/28/2021 |
Key People
Founding team and executive leadership
Grover Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Kreos Capital | Debt |
| Augmentum Fintech | Debt, VC Round |
| Global Founders Capital | Seed |
| Mirae Asset | Debt |
| Korelya Capital | VC Round, Debt |
| Fasanara Capital | Debt |
| Varengold Bank | Debt, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 9, 2025
Partnering with Ingram and UPS for warehouse operations.
- Oct 20, 2025
Rob Straathof appointed as the new Chief Executive Officer.
Grover Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about Grover's valuation, stock price, and market status.
