Hello Cake
PrivateLast Round
Series B
Oct 15, 2024
Total Funding Raised
$33.94M
Company Overview
Hello Cake, Inc. is a sexual health and wellness brand founded in 2018 by Hunter Morris and Mitch Orkis. The company operates with a mission to make sexual wellness more accessible and enjoyable by offering a diverse line of products. Its offerings include lubricants, condoms, personal massagers, supplements, and prescription medications for conditions like erectile dysfunction, available through a telehealth service. Originally launched as a direct-to-consumer brand, Hello Cake has expanded its distribution and is now available in major national retailers such as Walmart, Target, CVS, and Walgreens. The company is venture-backed, having raised over $36 million through multiple funding rounds, including an $18 million Series B in October 2024. In a strategic move to become a vertically integrated company, Hello Cake acquired Trigg Laboratories, Inc., the parent company of Wet Lubricants, in October 2024.
Sector
Consumer & Commerce
Verticals
D2C Brands, Telemedicine, Medical Devices
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware Sales, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Hello Cake Comps
Public and private peers based on sector, stage, and business model.
Hello Cake Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 15, 2024 | ||||
| Series A | Sep 27, 2022 | ||||
| Convertible Debt | Apr 11, 2022 | ||||
| Seed | Jul 1, 2021 | ||||
| Seed | Jun 24, 2020 |
Key People
Founding team and executive leadership
Hello Cake Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Selva Ventures | Convertible Debt, Series A, Seed |
| AF Ventures | Series B |
| Finn Capital Partners | Series A, Seed |
| Silas Capital | Convertible Debt, Seed, Series A, Series B |
| Sugar Capital | Convertible Debt, Seed |
| Brand Foundry Ventures | Convertible Debt, Seed |
| Lerer Hippeau | Series A, Convertible Debt, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 1, 2025
Sexual healthcare product maker experienced a data breach in July 2025.
- Mar 25, 2025
Added Yotpo Inc., a mid-market e-commerce marketing technology company.
Hello Cake Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Hello Cake's valuation, stock price, and market status.
