Sugar Capital
San Francisco, Californiasugarcap.com
Overview
Sugar Capital is a venture capital firm that invests in early stage companies across the commerce ecosystem, providing commerce enablement, data, and research . The firm focuses on early-stage investments in the future of commerce, specifically investing at the intersection of technology and commerce .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Ultra | Jan 2026 | Series A | Co-investor |
| Ultra | Aug 2025 | Seed | Lead |
| Snif | Jun 2025 | Series B Extension | Co-investor |
| Lucky Energy | Mar 2025 | Series A Extension | Co-investor |
| Lucky Energy | Sep 2024 | Series A | Co-investor |
Key People
Brian Sugar
Founder and Partner
Krista Moatz
General Partner
Will Hawthorne
General Partner
Lisa Sugar
Partner
Robbie Salter
Investor
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
