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Sugar Capital

Sugar Capital

San Francisco, Californiasugarcap.com

Overview

Sugar Capital is a venture capital firm that invests in early stage companies across the commerce ecosystem, providing commerce enablement, data, and research . The firm focuses on early-stage investments in the future of commerce, specifically investing at the intersection of technology and commerce .

Year Founded

2020

Portfolio Companies

31

Investments

CompanyDateStageLead
UltraJan 2026Series ACo-investor
SnifJun 2025Series BCo-investor
Lucky EnergyMar 2025Series A ExtensionCo-investor
Lucky Beverage CompanySep 2024Series ACo-investor
MotionSep 2024Series BCo-investor
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Key People

Brian Sugar

Founder and Partner

Krista Moatz

Managing Partner

Will Hawthorne

General Partner

Lisa Sugar

Partner

Robbie Salter

Investor

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Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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Firmographic Details

HeadquartersSan Francisco, California
Year Founded2020

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