Hype and Vice
PrivateLast Round
Seed
Nov 13, 2019
Est. Valuation
$15M
Total Funding Raised
$1.65M
Company Overview
Hype and Vice is an e-commerce apparel company that designs and sells officially licensed, fashion-forward sportswear for women. Founded in 2015 by Kimberly Robles and Cecilia Gonzalez, the company was established to address a gap in the market for stylish female-centric college apparel. Initially focusing on university-branded clothing, Hype and Vice has expanded its product lines to include apparel for the NBA and MLS, as well as more unisex styles. The company operates on a direct-to-consumer model through its website and has participated in the Y Combinator startup accelerator. It has secured over 300 college licenses and has received venture funding from investors including Founders Fund and Soma Capital.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Fashion & Beauty, Sports & Fitness, Social Commerce
Business Model
B2C
Customer Profile
Hardware Sales, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Hype and Vice Comps
Public and private peers based on sector, stage, and business model.
Hype and Vice Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Nov 13, 2019 | ||||
| Accelerator | Aug 23, 2019 |
Key People
Founding team and executive leadership
Hype and Vice Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Founders Fund | Seed |
| Y Combinator | Accelerator |
| Soma Capital | Seed |
| USC Marshall Venture Fund | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 30, 2026
Added NHL license to existing NCAA, NBA, and MLS licenses.
- Mar 30, 2026
Products now available in over 450 retail locations nationwide.
Hype and Vice Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Hype and Vice's valuation, stock price, and market status.
