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Hype and Vice

Hype and Vice

Private
Los Angeles, CaliforniaConsumer & Commercehttps://www.hypeandvice.com/

Last Round

Seed

Nov 13, 2019

Est. Valuation

$15M

Total Funding Raised

$1.82M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Hype and Vice is an apparel company that designs and sells officially licensed, fashion-forward sportswear for women.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Fashion & Beauty

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

licensed sports apparelcollegiate apparelfan gearmerchDTC apparelNBA licensed gearMLS licensed gearuniversity clothingsports merchandisedirect-to-consumerteam apparelfashion-forward apparel

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Hype and Vice Comparables

Compare Hype and Vice with similar companies based on industry and business-model similarity.

Hype and Vice comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Homefield Apparel
88%
Wildcat Retro Brands, LLC
82%
Gameday Couture
82%

Hype and Vice Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedNov 13, 2019
AcceleratorAug 23, 2019
AcceleratorJun 1, 2019

Key People

Founding team and executive leadership

Cecilia Gonzalez

Co-Ceo Head Of Creative

Executive Team

Hype and Vice Investors

Notable investors and investment history

Hype and Vice investors
InvestorRounds
GaingelsSeed
Founders FundSeed
Y CombinatorAccelerator
Soma CapitalSeed
USC MarshallSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 30, 2026

    Added NHL license to existing NCAA, NBA, and MLS licenses.

  • Mar 30, 2026

    Products now available in over 450 retail locations nationwide.

Hype and Vice Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Hype and Vice Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Hype and Vice's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range41
Year Founded2015
Last FundingNov 13, 2019

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