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Keen Decision Systems

Keen Decision Systems

Private
Cary, North CarolinaEnterprise Softwarehttps://keends.com/

Last Round

Series B

Extension

Oct 13, 2022

Total Funding Raised

$17.5M

Company Overview

Keen Decision Systems is a business/productivity software company that provides a marketing mix modeling platform to enhance decision-making and optimize marketing investments.

Sector

Enterprise Software

Verticals

Marketing, Business Intelligence, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS, Freemium, Services & Consulting

AI Layer

Application

Keywords

marketing mix modelingMMMAI marketing platformSaaS platformmarketing analyticspredictive analyticsMarTechmarketing budget optimizationmarketing ROImedia planningscenario planningmarketing attributionrevenue forecastingunified marketing measurementdemand planningCPG marketing

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Caplight Momentum Score

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Keen Decision Systems Comparables

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Keen Decision Systems comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Recast
88%
Mutinex
87%
Objective Platform
86%

Keen Decision Systems Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series B ExtensionOct 13, 2022
Series BJul 21, 2022
Series A ExtensionDec 14, 2020
Series AApr 9, 2019

Key People

Founding team and executive leadership

Greg Dolan

Co-Founder and CEO

Founding Team

Mike Althoff

Chief Operating Officer

Executive Team

Keen Decision Systems Investors

Notable investors and investment history

Keen Decision Systems investors
InvestorRounds
Triangle Tweener FundSeries B Extension, Series B
Ballast Point VenturesSeries B Extension, Series B
Spring Mountain CapitalSeries A Extension, Series A

Market signals

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  • Jan 8, 2026

    Monthly visitors increased 50% MoM.

  • Mar 8, 2025

    Monthly visitors grew 107% MoM, reaching 12.2K.

Keen Decision Systems Filings

SEC and related filings with document metadata.

Data table
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Keen Decision Systems Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersCary, North Carolina
Employee Range48
Year Founded2010
Last FundingOct 13, 2022

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