Latana
PrivateLast Round
Series B
Sep 8, 2022
Total Funding Raised
$45M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Latana is a business/productivity software company that provides an AI-powered brand tracking platform designed to help brands make better marketing decisions by delivering scalable insights on consumer perception.
Sector
Enterprise Software
Verticals
Business Intelligence, Marketing, Data Visualization, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Latana Comparables
Compare Latana with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Attest | 84% | |
| Tracksuit | 84% | |
| Morning Consult | 79% | |
Latana Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Sep 8, 2022 | ||||
| Series A | Jan 26, 2017 | ||||
| Seed | Jun 8, 2015 |
Key People
Founding team and executive leadership
Latana Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| IBB Ventures | Seed |
| Kreos Capital | Series B |
| WestTech Ventures | Seed |
| Oxx | Series B |
| IBB Beteiligungsgesellschaft | Series A, Seed |
| Wellington Partners | Series A, Seed |
| IBB Beteiligungsgesellschaft | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 1, 2026
Added Ikea Ab as a customer.
- Jun 1, 2026
Added Adidas, an apparel and footwear company, as a customer.
Latana Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about Latana's valuation, stock price, and market status.