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Tracksuit

Tracksuit

Private
AucklandAI, Data & Cloud Infrastructurehttps://tracksuit.com

Last Round

Series B

Jun 11, 2025

Est. Valuation

$93M

Total Funding Raised

$43.1M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Tracksuit is a market research company that provides a modern, always-on brand tracking platform to help marketers and agencies measure and communicate the value of brand-building.

Sector

AI, Data & Cloud Infrastructure

Verticals

Marketing, Business Intelligence, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

brand tracking platformbrand health trackingbrand measurementalways-on brand trackingbrand analyticsbrand liftconsumer insights platformMarTech platformbrand awareness measurementcompetitive benchmarkingmarket research softwaremarketing ROIB2B SaaS

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Tracksuit Comps

Public and private peers based on sector, stage, and business model.

Tracksuit comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Tracksuit Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJun 11, 2025
Series AFeb 27, 2024
SeedFeb 13, 2023

Key People

Founding team and executive leadership

Matthew Herbert

Co-Founder Chief Commercial Officer

Founding Team

Connor Archbold

Founder And Co-CEO

Founding Team

Mike Mandis

CFO (via Oxygen Advisors)

Executive Team

Anne Dröge

Interim Chief Product Officer

Executive Team

Tracksuit Investors

Notable investors and investment history

Tracksuit investors
InvestorRounds
Icehouse VenturesSeries A, Seed, Series B
AirAngelsSeries A
Shasta VenturesSeries A, Seed
VMG PartnersSeries B
Altos VenturesSeries B, Series A
AscentialSeries A, Seed
FootworkSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    Added Turo, Airalo, Spindrift, CarGurus, HX Expeditions, and VF Corp as customers.

  • Jan 1, 2026

    Works with over 600 brands across UK, US, AU, and NZ.

Tracksuit Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Tracksuit Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Tracksuit's valuation, stock price, and market status.

Firmographic Details

HeadquartersAuckland
Employee Range223
Year Founded2021
Last FundingJun 11, 2025

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