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LiftLab

LiftLab

Private
Oakland, CaliforniaEnterprise Softwarehttps://liftlab.com/

Last Round

Seed

Jun 19, 2019

Total Funding Raised

$1.1M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

LiftLab is a business/productivity software company that provides a platform for digital media spending optimization, data marketing, and analytics.

Sector

Enterprise Software

Verticals

Marketing, Business Intelligence, Digital Advertising, Data Visualization

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

marketing measurementmarketing mix modelingMMMincrementality testingbudget optimizationmarketing analyticsmarketing attributionmedia spend optimizationmarketing ROIeconometric modelingmarketing attribution softwaread spend trackingbudget forecastingmarketing attribution alternativecookieless trackingSaaS

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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LiftLab Comparables

Compare LiftLab with similar companies based on industry and business-model similarity.

LiftLab comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Measured
90%
Paramark
88%
Mutinex
87%

LiftLab Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedJun 19, 2019

Key People

Founding team and executive leadership

John Wallace

CEO

Executive Team

Bala Kandula

Chief Product Officer

Executive Team

LiftLab Investors

Notable investors and investment history

LiftLab investors
InvestorRounds
Cowboy VenturesSeed
Aperiam VenturesSeed
Array VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 27, 2026

    Open roles increased to 20, 3.8x the trailing average.

  • Feb 6, 2026

    Added Thrive Market, Inc. as a mid-market customer.

LiftLab Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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LiftLab Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about LiftLab's valuation, stock price, and market status.

Firmographic Details

HeadquartersOakland, California
Employee Range119
Year Founded2017
Last FundingJun 19, 2019

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