Measured
PrivateLast Round
VC Round
May 4, 2022
Total Funding Raised
$2M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Measured is a marketing analytics company that provides an AI-powered platform for incrementality testing and media mix modeling to help brands measure and optimize their advertising spend.
Sector
Enterprise Software
Verticals
Marketing, Digital Advertising, Business Intelligence, E-commerce, D2C Brands
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Measured Comparables
Compare Measured with similar companies based on industry and business-model similarity.
Measured Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | May 4, 2022 | ||||
| Debt | Apr 7, 2020 |
Measured Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Timia Capital | Debt |
| Telescope Partners | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 1, 2026
Platform has conducted over 25,000 incrementality tests.
- Jan 1, 2026
Sur La Table referenced as a customer in case study.
Measured Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Measured's valuation, stock price, and market status.