Measured
PrivateLast Round
Series B
May 4, 2022
Total Funding Raised
$23M
Company Overview
Measured is an AI-powered marketing effectiveness platform that enables brands to measure and optimize their media investments. The company's platform uses a combination of incrementality testing, media mix modeling (MMM), and cross-channel reporting to provide insights into the incremental contribution of advertising spend on business outcomes. Founded in 2017, Measured helps marketers validate media performance, test strategies, and plan budgets to maximize growth and reduce wasted ad spend. The platform is designed for enterprise and direct-to-consumer brands and has been used to optimize billions in advertising spend. The company is backed by venture capital, having raised $21 million in 2022.
Sector
Enterprise Software
Verticals
Marketing, Digital Advertising, Business Intelligence, ML Platforms, Data Warehousing
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Measured Comps
Public and private peers based on sector, stage, and business model.
Measured Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 4, 2022 | ||||
| Debt | Apr 7, 2020 |
Measured Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Timia Capital | Debt |
| Telescope Partners | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 1, 2026
Platform has conducted over 25,000 incrementality tests.
- Jan 1, 2026
Sur La Table referenced as a customer in case study.
Measured Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Measured's valuation, stock price, and market status.
