LoyaltyLion

LoyaltyLion

Private
LondonConsumer & Commercehttps://loyaltylion.com/

Last Round

Debt

Sep 21, 2022

Total Funding Raised

$24.87M

Company Overview

LoyaltyLion is a business/productivity software company that provides a data-driven loyalty and engagement platform designed to power e-commerce growth.

Sector

Consumer & Commerce

Verticals

E-commerce, Retail Technology, Customer Experience, Marketing, Personalization

Business Model

B2B2C

Customer Profile

Subscription SaaS, Usage-Based SaaS, Services & Consulting, Freemium

AI Layer

Non-AI

Keywords

customer loyalty platformrewards programe-commerce loyaltyShopify loyalty appcustomer retention platformreferral programVIP programpoints programcustomer engagement platformShopify Plus appomnichannel loyaltyheadless loyaltyheadless APIKlaviyo integration

Historical Pricing

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LoyaltyLion Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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LoyaltyLion Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
DebtSep 21, 2022
Series AMar 16, 2021
VC RoundOct 1, 2017
SeedApr 23, 2014
AcceleratorSep 1, 2012

Key People

Founding team and executive leadership

Charlie Casey

CEO

Executive Team

Jake Touw

CFO

Executive Team

Ben Pointing

Chief Operating Officer, Head Of Customer Success Partnerships

Executive Team

LoyaltyLion Investors

Notable investors and investment history

InvestorRounds
SaaS CapitalDebt
StartupbootcampAccelerator
EC1 CapitalVC Round, Seed
Downing VenturesVC Round
Kennet PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 27, 2025

    Monthly visitors increased 48% MoM to 117.5K.

  • Sep 21, 2022

    Raised $12M in debt financing.

LoyaltyLion Filings

SEC and related filings with document metadata.

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LoyaltyLion Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersLondon
Employee Range64
Year Founded2012
Last FundingSep 21, 2022

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