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LoyaltyLion

LoyaltyLion

Private
LondonConsumer & Commercehttps://loyaltylion.com/

Last Round

Debt

Sep 21, 2022

Total Funding Raised

$24.89M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

LoyaltyLion is a business/productivity software company that provides a data-driven loyalty and engagement platform designed to power e-commerce growth.

Sector

Consumer & Commerce

Verticals

E-commerce, Marketing, Customer Experience, Subscription Commerce, D2C Brands

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

loyalty programcustomer retentionretention marketinge-commerce loyaltyrewards platformloyalty techcustomer lifetime valuerepeat purchaseDTC marketinggamified loyaltyShopify appmarketing automationbrand advocacycustomer engagementSaaS platform

Historical Pricing

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Caplight Momentum Score

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LoyaltyLion Comparables

Compare LoyaltyLion with similar companies based on industry and business-model similarity.

LoyaltyLion comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Smile.io
89%
Nector
84%
Growave
83%

LoyaltyLion Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 21, 2022
Series AMar 16, 2021
VC RoundOct 1, 2017
SeedApr 23, 2014
AcceleratorSep 3, 2012

Key People

Founding team and executive leadership

Charlie Casey

CEO

Executive Team

Jake Touw

CFO

Executive Team

Ben Pointing

Chief Operating Officer, Head Of Customer Success Partnerships

Executive Team

LoyaltyLion Investors

Notable investors and investment history

LoyaltyLion investors
InvestorRounds
SaaS CapitalDebt
StartupbootcampAccelerator
German Startups GroupAccelerator
EC1 CapitalVC Round, Seed
Downing VenturesVC Round
Walking VenturesSeed
Kennet PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 22, 2026

    Monthly visitors grew 34% MoM, reaching 94.2K.

  • Feb 27, 2025

    Monthly visitors increased 48% MoM to 117.5K.

LoyaltyLion Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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LoyaltyLion Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about LoyaltyLion's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range61
Year Founded2012
Last FundingSep 21, 2022

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