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LoyaltyLion

LoyaltyLion

Private
LondonConsumer & Commercehttps://loyaltylion.com/

Last Round

Debt

Sep 21, 2022

Total Funding Raised

$24.89M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

LoyaltyLion is a business/productivity software company that provides a data-driven loyalty and engagement platform designed to power e-commerce growth.

Sector

Consumer & Commerce

Verticals

E-commerce, Marketing, Customer Experience, Subscription Commerce, D2C Brands

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

loyalty programcustomer retentionretention marketinge-commerce loyaltyrewards platformloyalty techcustomer lifetime valuerepeat purchaseDTC marketinggamified loyaltyShopify appmarketing automationbrand advocacycustomer engagementSaaS platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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LoyaltyLion Comparables

Compare LoyaltyLion with similar companies based on industry and business-model similarity.

LoyaltyLion comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Smile.io
89%
Nector
84%
Growave
83%

LoyaltyLion Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 21, 2022
Series AMar 16, 2021
VC RoundOct 1, 2017
SeedApr 23, 2014
AcceleratorSep 3, 2012

Key People

Founding team and executive leadership

Charlie Casey

CEO

Executive Team

Jake Touw

CFO

Executive Team

Ben Pointing

Chief Operating Officer, Head Of Customer Success Partnerships

Executive Team

LoyaltyLion Investors

Notable investors and investment history

LoyaltyLion investors
InvestorRounds
SaaS CapitalDebt
StartupbootcampAccelerator
German Startups GroupAccelerator
EC1 CapitalVC Round, Seed
Downing VenturesVC Round
Walking VenturesSeed
Kennet PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 22, 2026

    Monthly visitors grew 34% MoM, reaching 94.2K.

  • Feb 27, 2025

    Monthly visitors increased 48% MoM to 117.5K.

LoyaltyLion Filings

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LoyaltyLion filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about LoyaltyLion's valuation, stock price, and market status.

Is LoyaltyLion a public or private company?

LoyaltyLion is a private company.

What is the current stock price of LoyaltyLion?

LoyaltyLion is a private company with no public stock price. No recent secondary market data is available.

How much is LoyaltyLion worth (valuation)?

Valuation information for LoyaltyLion is not publicly available.

Can I buy LoyaltyLion stock?

LoyaltyLion shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was LoyaltyLion's last funding round?

LoyaltyLion's most recent funding round was Debt on September 21, 2022.

Who are the main investors in LoyaltyLion?

Key investors in LoyaltyLion include SaaS Capital, Startupbootcamp, EC1 Capital, Kennet Partners.

Will LoyaltyLion IPO soon?

No public IPO plans have been announced for LoyaltyLion.

How can I track LoyaltyLion secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor LoyaltyLion's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range56
Year Founded2012
Last FundingSep 21, 2022

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