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Smile.io

Smile.io

Private
WaterlooConsumer & Commercehttps://smile.io/

Last Round

Seed

May 7, 2012

Total Funding Raised

$2.25M

Company Overview

Smile.io is a software company that provides a cloud-based customer loyalty and rewards platform designed for e-commerce businesses to increase customer retention.

Sector

Consumer & Commerce

Verticals

E-commerce, Customer Experience, Marketing, Subscription Commerce, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

loyalty programrewards platformcustomer retentione-commerce loyaltyreferral programVIP programgamified shoppingcustomer lifetime valueSaaScustomer advocacyloyalty appretention marketingrepeat purchasee-commerce plugingrowth marketing

Historical Pricing

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Caplight Momentum Score

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Smile.io Comparables

Compare Smile.io with similar companies based on industry and business-model similarity.

Smile.io comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LoyaltyLion
92%
Rivo
87%
Joy Loyalty
84%

Smile.io Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMay 7, 2012

Key People

Founding team and executive leadership

Mike Rossi

Co-Founder CEO

Founding Team

Ankit Patel

Chief Financial Officer

Executive Team

Sarah Facini

Chief Operating Officer

Executive Team

Smile.io Investors

Notable investors and investment history

Smile.io investors
InvestorRounds
MaRS Discovery DistrictSeed
OMERS VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 7, 2012

    $2.25M raised in Seed round.

Smile.io Filings

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Smile.io filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Smile.io's valuation, stock price, and market status.

Is Smile.io a public or private company?

Smile.io is a private company.

What is the current stock price of Smile.io?

Smile.io is a private company with no public stock price. No recent secondary market data is available.

How much is Smile.io worth (valuation)?

Valuation information for Smile.io is not publicly available.

Can I buy Smile.io stock?

Smile.io shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Smile.io's last funding round?

Smile.io's most recent funding round was Seed on May 7, 2012.

Who are the main investors in Smile.io?

Key investors in Smile.io include MaRS Discovery District, OMERS Ventures.

Will Smile.io IPO soon?

No public IPO plans have been announced for Smile.io.

How can I track Smile.io secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Smile.io's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersWaterloo
Employee Range67
Year Founded2010
Last FundingMay 7, 2012

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