NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Smile.io

Smile.io

Private
WaterlooConsumer & Commercehttps://smile.io/

Last Round

Seed

May 7, 2012

Total Funding Raised

$2.25M

Company Overview

Smile.io is a software company that provides a cloud-based customer loyalty and rewards platform designed for e-commerce businesses to increase customer retention.

Sector

Consumer & Commerce

Verticals

E-commerce, Customer Experience, Marketing, Subscription Commerce, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

loyalty programrewards platformcustomer retentione-commerce loyaltyreferral programVIP programgamified shoppingcustomer lifetime valueSaaScustomer advocacyloyalty appretention marketingrepeat purchasee-commerce plugingrowth marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Smile.io Comparables

Compare Smile.io with similar companies based on industry and business-model similarity.

Smile.io comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LoyaltyLion
92%
Rivo
87%
Joy Loyalty
84%

Smile.io Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMay 7, 2012

Key People

Founding team and executive leadership

Mike Rossi

Co-Founder CEO

Founding Team

Bill Curtis

CTO

Executive Team

Ankit Patel

Chief Financial Officer

Executive Team

Sarah Facini

Chief Operating Officer

Executive Team

Smile.io Investors

Notable investors and investment history

Smile.io investors
InvestorRounds
MaRS Discovery DistrictSeed
OMERS VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 7, 2012

    $2.25M raised in Seed round.

Smile.io Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Smile.io Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Smile.io's valuation, stock price, and market status.

Firmographic Details

HeadquartersWaterloo
Employee Range65
Year Founded2010
Last FundingMay 7, 2012

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.