MacroActive

Private

AucklandEnterprise Softwarehttps://www.macroactive.com/

Last Round

VC Round

Oct 1, 2023

Company Overview

MacroActive is a business and productivity software company that provides a SaaS platform for fitness professionals and influencers to build, market, and scale their own branded health, nutrition, and training apps.

Sector

Enterprise Software

Verticals

Vertical SaaS, Sports & Fitness, Creator Economy, CRM, E-commerce

Business Model

B2B

Customer Profile

Revenue Share, Services & Consulting

AI Layer

Non-AI

Keywords

white-label fitness appfitness creator platformcreator economy toolscoaching business softwarevertical SaaScustom branded appsbusiness-in-a-boxclient management systemCRMautomated program deliveryfitness coach apppersonal trainer softwaree-commerce solutionsrevenue share model

Historical Pricing

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Caplight Momentum Score

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MacroActive Comparables

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MacroActive comparables — related companies by embedding similarity
Company	Similarity	Market Cap
Playbook	85%
PT Distinction	80%
Everfit	79%

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MacroActive Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
VC Round	Oct 1, 2023

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Key People

Founding team and executive leadership

John Franich

Founder Chairperson Chief People & Culture Officer

Founding Team

Ken Brickley

CEO, Executive Director

Executive Team

MacroActive Investors

Notable investors and investment history

MacroActive investors
Investor	Rounds
Altered Capital	VC Round

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Market signals

Structured signals derived from secondary market and firmographic data.

Oct 18, 2024
Grew 20% QoQ, from 76 to 91 employees.

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MacroActive Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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MacroActive Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersAuckland

Employee Range53

Year Founded2015

Last FundingOct 1, 2023

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