Playbook
PrivateLast Round
Series A
Oct 15, 2020
Total Funding Raised
$9.3M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Playbook is a fitness technology company that provides a platform for health, wellness, and fitness creators to share their content, diet plans, and exercise routines, allowing them to monetize their expertise through subscriptions.
Sector
Consumer & Commerce
Verticals
Vertical SaaS, Creator Economy, Subscription Commerce, Sports & Fitness
Business Model
B2B2C
Customer Profile
Revenue Share, Payment Processing Fee, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Playbook Comparables
Compare Playbook with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ongo | 86% | |
| MacroActive | 86% | |
| Sudor Interactive | 83% | |
Playbook Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Oct 15, 2020 |
Key People
Founding team and executive leadership
Playbook Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Porsche Ventures | Series A |
| FJ Labs | Series A |
| Headline | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 27, 2026
Grew 18% QoQ, from 68 to 80 employees.
- Mar 9, 2026
Serving creators including Nick Bare and Mackenzie Wells.
Playbook Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Playbook's valuation, stock price, and market status.