MCaffeine

MCaffeine

Private
Mumbai, MaharashtraConsumer & Commercehttps://www.mcaffeine.com

Last Round

Series C

Mar 29, 2022

Est. Valuation

$131.4M

Total Funding Raised

$40M

Company Overview

MCaffeine, operated by Pep Technologies Pvt. Ltd., is an Indian direct-to-consumer (D2C) personal care brand founded in 2016. It is recognized as India's first brand to specialize in caffeine-infused products for skin, hair, and body care. The product line, which includes items like scrubs, serums, and shampoos, is marketed as vegan and cruelty-free. The company sells its products through its own website, major e-commerce platforms, and an expanding network of offline stores. MCaffeine has raised significant venture capital, including a Series C round, to fund product development, distribution, and international expansion.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

D2C brandcaffeinated personal carebeauty brandskincare productsIndian D2C brandbody care productsvegan skincarecruelty-free productsclean beautyhair care productsmulti-channel retailGen Z personal carebody scrube-commercePETA-certified

Historical Pricing

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MCaffeine Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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MCaffeine Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series CMar 29, 2022
Series BSep 21, 2020
Series AJun 4, 2019
SeedMar 12, 2018
AngelDec 21, 2016

Key People

Founding team and executive leadership

Chaitra Kadrekar

Customer Insights And Action, CEO Office

Executive Team

Shubham Sharma

Business Strategy - CEO Office

Executive Team

Tanya Choudhary

Senior Manager Product Strategy, CEO Office

Executive Team

Tarun Sharma

Co Founder CEO

Founding Team

MCaffeine Investors

Notable investors and investment history

InvestorRounds
Sharrp VenturesSeries C
Paragon PartnersSeries C
RPSG Capital VenturesSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Manages production of over 15 million units across 7 locations.

  • Oct 14, 2025

    Products now available on the Talabat marketplace for MENA expansion.

MCaffeine Filings

SEC and related filings with document metadata.

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MCaffeine Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersMumbai, Maharashtra
Employee Range286
Year Founded2016
Last FundingMar 29, 2022

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