Mercato
PrivateLast Round
Series A
Apr 7, 2021
Total Funding Raised
$31.2M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Mercato is an e-commerce company that provides an online marketplace connecting consumers with local, independent grocery stores for delivery and in-store pickup.
Sector
Consumer & Commerce
Verticals
Food Delivery, Vertical SaaS, E-commerce, Last-Mile Delivery
Business Model
B2B2C
Customer Profile
Subscription SaaS, Marketplace Commission, Payment Processing Fee
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Mercato Comparables
Compare Mercato with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Local Express | 79% | |
| Bakkal Corporation | 78% | |
| Dot Foods, Inc. | 77% | |
Mercato Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Apr 7, 2021 | ||||
| Seed | Nov 24, 2019 | ||||
| Seed | Jul 9, 2019 | ||||
| Seed | Jun 19, 2018 | ||||
| Seed | Sep 22, 2015 |
Key People
Founding team and executive leadership
Mercato Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Velvet Sea Ventures | Series A |
| Greycroft | Series A, Seed |
| Wilson Sonsini Goodrich & Rosati | Seed |
| Loeb.nyc | Seed, Series A |
| Correlation Ventures | Seed |
| NuFund | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 1, 2025
Platform now supports SNAP/EBT and Medicaid benefits.
- Dec 1, 2025
Platform used by thousands of independent stores.
Mercato Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Mercato's valuation, stock price, and market status.