Novig

Novig

Private
New York City, New YorkMedia, Entertainment & Gaminghttps://www.novig.us

Last Round

Series B

Feb 18, 2026

Est. Valuation

$500M

Total Funding Raised

$99.4M

Momentum Score

25 /100

Company Overview

Novig is a technology company that operates a peer-to-peer sports prediction market in the United States. Founded in 2021 by Jacob Fortinsky and Kelechi Ukah, the platform is designed to function as a marketplace where users can trade on sports outcomes directly with each other, rather than against a traditional sportsbook. The company initially launched as a commission-free sports betting exchange and secured a license in Colorado in 2023. It later pivoted to a sweepstakes-based model to expand its operations nationally, and now operates in over 40 states. Novig aims to provide a more efficient, fair, and profitable experience by eliminating the house and allowing prices to be set by supply and demand. The company is backed by venture capital firms including Y Combinator, Lux Capital, and Forerunner Ventures.

Sector

Media, Entertainment & Gaming

Verticals

Wagering Platforms, Investment Platforms, Sports Analytics, Mobile Commerce

Business Model

B2C

Customer Profile

Freemium, Data as a Service, Services & Consulting

AI Layer

Non-AI

Keywords

sports betting exchangepeer-to-peer tradingsports prediction marketsweepstakes modelbetting exchangeno vig bettingsports trading platformcommission-free tradingsportsbook alternativesports stock marketsocial bettingin-game tradingplayer prop marketswagering platformmarket maker services

Historical Pricing

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Caplight Momentum Score

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Novig Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Novig Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 18, 2026
Series AAug 11, 2025
SeedAug 22, 2023

Key People

Founding team and executive leadership

Jacob Fortinsky

Co-Founder CEO

Founding Team

Novig Investors

Notable investors and investment history

InvestorRounds
NFXSeries A, Series B
Multicoin CapitalSeries B
Palm Drive CapitalSeed
Archon CapitalSeed
Forerunner VenturesSeries B, Series A
GaingelsSeries A
Perceptive VenturesSeries A, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 18, 2026

    $75M round raised at $500M post-money valuation.

  • Feb 6, 2026

    Henry Kerins appointed CEO of Manhattan Athletic Group.

Novig Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Novig Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNew York City, New York
Employee Range48
Year Founded2021
Last FundingFeb 18, 2026

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