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ObservePoint

ObservePoint

Private
Pleasant Grove, UtahAI, Data & Cloud Infrastructurehttps://www.observepoint.com/

Last Round

VC Round

Sep 30, 2021

Total Funding Raised

$25.5M

Company Overview

ObservePoint is a software company that provides a web governance platform designed to ensure data quality and accuracy for enterprise organizations through automated tag auditing and monitoring.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Governance, Compliance & Risk, Marketing, Business Intelligence, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

data governancemarketing tag auditingdigital analyticstag managementprivacy complianceGDPRCCPAtag auditingdigital quality assuranceconsent managementconversion funnel testingtag inspectordata integrityweb governancemarketing ops

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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ObservePoint Comparables

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ObservePoint comparables — related companies by embedding similarity
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ObservePoint Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundSep 30, 2021
Series BDec 13, 2016
Series AMar 13, 2015

Key People

Founding team and executive leadership

John Pestana

CEO, Co-founder

Founding Team

Dave Smith

CTO

Executive Team

ObservePoint Investors

Notable investors and investment history

ObservePoint investors
InvestorRounds
Pelion Venture PartnersSeries B, Series A
Album VCSeries A
Mercato PartnersSeries B
Frazier VCVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 13, 2025

    Launched feature to validate Adobe Server Side tagging through AEP.

  • Mar 4, 2025

    Added Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank.

Recent news

Latest coverage and updates

  • launchesOct 12, 2026

    ObservePoint launches the ObservePoint MCP Server on Oct 12th '26

  • launchesSep 30, 2026

    ObservePoint launched its Cookie and Tag Database on Sep 23rd '26, integrating human-curated records of website cookies and tags into its scanning platform to support governance.

ObservePoint Filings

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ObservePoint filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about ObservePoint's valuation, stock price, and market status.

Is ObservePoint a public or private company?

ObservePoint is a private company.

What is the current stock price of ObservePoint?

ObservePoint is a private company, so its shares have no public market price. Caplight tracks ObservePoint's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is ObservePoint worth (valuation)?

Valuation information for ObservePoint is not publicly available.

Can I buy ObservePoint stock?

ObservePoint shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was ObservePoint's last funding round?

ObservePoint's most recent funding round was VC Round on September 30, 2021.

Who are the main investors in ObservePoint?

Key investors in ObservePoint include Pelion Venture Partners, Mercato Partners.

Will ObservePoint IPO soon?

No public IPO plans have been announced for ObservePoint.

How can I track ObservePoint secondary market activity?

Caplight tracks bids, offers, and trades in ObservePoint's shares on secondary markets.

Firmographic Details

HeadquartersPleasant Grove, Utah
Employee Range77
Year Founded2007
Last FundingSep 30, 2021

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