PHLUR

Private

West Hollywood, CaliforniaConsumer & Commercehttps://phlur.com/

Last Round

M&A

Jul 22, 2025

Total Funding Raised

$18.95M

Company Overview

PHLUR is a personal products company that creates and sells modern fine fragrances, body care products, and candles online and through retail partners.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, Home & Lifestyle

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Application

Keywords

fragranceclean beautydirect-to-consumerDTCgender-inclusive fragrancesustainable personal caredigitally native brandDNVBeau de parfumingredient transparencyniche perfumehome fragranceclean perfumesubscription membership

Historical Pricing

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Caplight Momentum Score

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PHLUR Comps

Public and private peers based on sector, stage, and business model.

PHLUR comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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PHLUR Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
M&A	Jul 22, 2025
M&A	Feb 26, 2021
Series A	Jun 25, 2019
Series A	Mar 19, 2018
Seed	Jun 1, 2017
Convertible Debt	Aug 1, 2016

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Key People

Founding team and executive leadership

Sasha Wang

Chief Financial Officer

Executive Team

PHLUR Investors

Notable investors and investment history

PHLUR investors
Investor	Rounds
Next Coast Ventures	Convertible Debt, Series A, Seed
TSG Consumer Partners	M&A

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Market signals

Structured signals derived from secondary market and firmographic data.

Dec 18, 2025
Launched new fragrance, Afterglow Eau de Parfum.
Jun 16, 2025
Hired Raymond James to explore a potential sale.

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PHLUR Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
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PHLUR Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersWest Hollywood, California

Employee Range52

Year Founded2015

Last FundingJul 22, 2025

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