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Snif

Snif

Private
New York City, New YorkConsumer & Commercehttps://snif.co/

Last Round

Series B

Extension

Jun 13, 2025

Total Funding Raised

$26.52M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Snif is a direct-to-consumer fragrance company that offers genderless, vegan, and cruelty-free scented products, including perfumes and candles.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

direct-to-consumerDTCgenderless fragranceclean beautydigitally native vertical brandDNVBniche perfumehome scentssubscription boxlifestyle brande-commercegender-neutral perfumefragrance subscriptionindie beautypersonal care

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Snif Comparables

Compare Snif with similar companies based on industry and business-model similarity.

Snif comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
PHLUR
89%
DedCool
88%
Dossier
87%

Snif Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series B ExtensionJun 13, 2025
Series BMar 18, 2024
Series AMar 22, 2022

Key People

Founding team and executive leadership

Bryan Edwards

Co-CEO, Co-Founder

Founding Team

Snif Investors

Notable investors and investment history

Snif investors
InvestorRounds
MaveronSeries B, Series B Extension, Series A
Adapt VenturesSeries B, Series B Extension, Series A
VMG PartnersSeries B, Series A, Series B Extension
GaingelsSeries B, Series B Extension, Series A
Uncommon DenominatorSeries B, Series B Extension, Series A
Sugar CapitalSeries B, Series B Extension, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 17, 2026

    Select products now available for purchase on Amazon.

  • Apr 17, 2026

    Select products now available at Ulta Beauty.

Snif Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Snif Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Snif's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range84
Year Founded2020
Last FundingJun 13, 2025

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