Picnic
PrivateLast Round
VC Round
Sep 18, 2023
Total Funding Raised
$2.66M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Picnic is an advertising technology company that provides a social display marketplace and inventory intelligence platform to help advertisers deliver non-intrusive, high-quality ad experiences on the open web.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Marketing, Digital Publishing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Picnic Comparables
Compare Picnic with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Amplified | 75% | |
| Adelaide | 74% | |
| Lumen Research | 74% |
Picnic Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Sep 18, 2023 | ||||
| Series A | Dec 7, 2021 |
Key People
Founding team and executive leadership
Picnic Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Guinness Asset Management | Series A |
| Aperiam Ventures | VC Round |
| First Party Capital | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 20, 2026
Monthly visitors increased 51% MoM, reaching 5.7K.
- Feb 15, 2026
Grew 21% QoQ, from 28 to 34 employees.
Picnic Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Picnic's valuation, stock price, and market status.
Is Picnic a public or private company?
Picnic is a private company.
What is the current stock price of Picnic?
Picnic is a private company, so its shares have no public market price. Caplight tracks Picnic's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Picnic worth (valuation)?
Valuation information for Picnic is not publicly available.
Can I buy Picnic stock?
Picnic shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Picnic's last funding round?
Picnic's most recent funding round was VC Round on September 18, 2023.
Who are the main investors in Picnic?
Key investors in Picnic include Guinness Asset Management, First Party Capital.
Will Picnic IPO soon?
No public IPO plans have been announced for Picnic.
How can I track Picnic secondary market activity?
Caplight tracks bids, offers, and trades in Picnic's shares on secondary markets.