Picnic
PrivateLast Round
VC Round
Sep 18, 2023
Total Funding Raised
$2.66M
Company Overview
Picnic is an advertising technology company that provides a social display marketplace and inventory intelligence platform to help advertisers deliver non-intrusive, high-quality ad experiences on the open web.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Marketing, Digital Publishing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Picnic Comparables
Compare Picnic with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Amplified | 75% | |
| Adelaide | 74% | |
| Lumen Research | 74% | |
Picnic Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Sep 18, 2023 | ||||
| Series A | Dec 7, 2021 |
Key People
Founding team and executive leadership
Picnic Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Guinness Asset Management | Series A |
| Aperiam Ventures | VC Round |
| First Party Capital | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 15, 2026
Grew 21% QoQ, from 28 to 34 employees.
- Jun 8, 2025
Grew 19% QoQ, from 26 to 31 employees.
Picnic Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Picnic's valuation, stock price, and market status.