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Hue

Hue

Private
Boston, MassachusettsConsumer & Commercehttps://www.poweredbyhue.com/

Last Round

Seed

Oct 22, 2024

Total Funding Raised

$6.65M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Hue is a software company that provides an AI-powered SaaS platform for e-commerce brands to embed authentic, user-generated video content on their websites to increase customer engagement and conversion rates.

Sector

Consumer & Commerce

Verticals

E-commerce, User-Generated Content, Social Commerce, Marketing, Fashion & Beauty

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

user-generated contentUGCshoppable videosocial proofe-commerce conversionvideo commerceDTC marketingAI videoproduct discoverycreator economyconversion rate optimizationCROB2B SaaSsocial commercevideo marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Hue Comps

Public and private peers based on sector, stage, and business model.

Hue comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Hue Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 22, 2024
GrantJul 15, 2024
SeedAug 1, 2022
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Key People

Founding team and executive leadership

Sylvan Guo

Co-Founder Chief Operating Officer

Founding Team

Janvi Shah

Co-Founder CEO

Founding Team

Hue Investors

Notable investors and investment history

Hue investors
InvestorRounds
Courtyard VenturesSeed
NFXSeed
Google for StartupsGrant
Sequoia CapitalSeed
Courtyard VenturesSeed
Underscore VCSeed
Sequoia Scout ProgramSeed
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Reached over 2,000 micro-creators in its community.

  • Mar 1, 2026

    Serves over 100 brands including Foot Locker, Tatcha, and REVOLVE.

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Hue Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Hue Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Hue's valuation, stock price, and market status.

Firmographic Details

HeadquartersBoston, Massachusetts
Employee Range34
Year Founded2021
Last FundingOct 22, 2024

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