NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Rodo

Rodo

Private
New York City, New YorkConsumer & Commercehttps://rodo.com/

Last Round

Series B

Jul 27, 2021

Total Funding Raised

$44.78M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Rodo is an automotive technology company that operates an e-commerce platform for consumers to lease or buy new and used cars from local dealerships.

Sector

Consumer & Commerce

Verticals

E-commerce, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Services & Consulting

AI Layer

Application

Keywords

digital automotive marketplacecar leasingonline car buyingcar shopping appdigital retailingcar dealer softwareauto financinginventory managementlead managementAI car shoppingcar buying botcar conciergeDTC automotivecar desking softwareauto tech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Rodo Comparables

Compare Rodo with similar companies based on industry and business-model similarity.

Rodo comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
CarBlip
84%
CarSaver
82%
TrueCar Inc
72%

Rodo Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 27, 2021
Series AFeb 22, 2018
SeedOct 23, 2017

Key People

Founding team and executive leadership

Nathan Hecht

Founder & CEO

Founding Team

Rodo Investors

Notable investors and investment history

Rodo investors
InvestorRounds
Lead Edge CapitalSeed
IACSeries B, Series A
Hartbeat VenturesSeries B
Evolution VC PartnersSeries B
Evolution VC PartnersSeed
Evolution VC PartnersSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 19, 2026

    Monthly visitors grew 148% MoM, from 3.8K to 9.5K.

Rodo Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Rodo Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Rodo's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range55
Year Founded2016
Last FundingJul 27, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.