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Smalls

Smalls

Private
New York City, New YorkConsumer & Commercehttps://www.smalls.com/

Last Round

Series B

Mar 28, 2023

Total Funding Raised

$34M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Smalls is a pet food company that provides direct-to-consumer, human-grade fresh cat food tailored to individual nutritional needs.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

fresh cat foodhuman-grade pet foodcat food subscriptionDTC pet brandpet food deliverypersonalized pet nutritioncat treatscat litter subscriptionpremium pet fooddirect-to-consumerpet techsubscription box

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Smalls Comparables

Compare Smalls with similar companies based on industry and business-model similarity.

Smalls comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
KatKin
87%
Jinx
85%
JustFoodForDogs
83%

Smalls Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMar 28, 2023
Series AAug 5, 2020

Key People

Founding team and executive leadership

Samantha Chen

Chief Financial Officer

Executive Team

Nate Kredich

Chief Operating Officer

Executive Team

Smalls Investors

Notable investors and investment history

Smalls investors
InvestorRounds
Valor Capital GroupSeries B
Founder CollectiveSeries A, Seed, Series B
Ohio State UniversitySeries B
Digitalis VenturesSeed, Series B, Series A
Left Lane CapitalSeries A, Series B
Elephant CapitalSeries A
301 INCSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 20, 2026

    Partnered with Phillips Pet Food & Supplies for nationwide distribution.

  • Sep 23, 2025

    Nate Kredich joins as the new COO.

Smalls Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Smalls Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Smalls's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range125
Year Founded2017
Last FundingMar 28, 2023

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