Spoke

Spoke

Private
Richmond, EnglandConsumer & Commercehttps://www.spoke-london.com

Last Round

Crowdfunding

Jun 13, 2022

Est. Valuation

$75.86M

Total Funding Raised

$22.5M

Momentum Score

25 /100

Company Overview

Spoke is a direct-to-consumer menswear brand founded by Ben Farren in 2013. The company operates primarily online through spoke-london.com, focusing on delivering a superior fit to bridge the gap between ready-to-wear and bespoke clothing. Spoke offers a wide range of sizes—over 200—and custom-finishes garments to order, specializing in trousers, shorts, and tops. The brand utilizes a proprietary machine-learning tool called the 'Fit Finder' to help customers identify their ideal size in under 60 seconds. The company is venture-backed, having completed multiple funding rounds, including a Series C, to fuel product innovation and international expansion, particularly in the US and Europe. Spoke is headquartered in Richmond, London, and operates with a focus on quality materials and customer convenience, shipping directly to the consumer's home.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, E-commerce, Personalization

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

menswearDTC brandcustom fit clothingdirect-to-consumermen's trouserse-commerceapparelB2Cchinoscustom-finished apparelfit findersemi-custom clothingonline retailmen's fashion

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Caplight Momentum Score

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Spoke Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Spoke Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingJun 13, 2022
Convertible DebtMay 4, 2021
Series BOct 15, 2019
SeedJan 30, 2017
SeedSep 21, 2015

Key People

Founding team and executive leadership

Allyn Aaron

Chief Operating Officer

Executive Team

Spoke Investors

Notable investors and investment history

InvestorRounds
ITV AdVentures InvestConvertible Debt
BGFCrowdfunding, Series B
Forward PartnersCrowdfunding, Seed, Series B, Convertible Debt
Oxford CapitalSeries B, Convertible Debt, Crowdfunding, Seed
SeedcampSeed

Spoke Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Spoke Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Spoke's valuation, stock price, and market status.

Firmographic Details

HeadquartersRichmond, England
Employee Range58
Year Founded2013
Last FundingJun 13, 2022

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