NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Surely

Surely

Private
Austin, TexasConsumer & Commercehttps://www.drinksurely.com/

Last Round

Early Funding

May 29, 2024

Total Funding Raised

$811,000

Company Overview

Surely is a beverage company that produces and sells premium non-alcoholic wines crafted from California grapes.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

non-alcoholic winedealcoholized winesober curiousalcohol alternativeNA winemocktaildirect-to-consumerDTCnon-alcoholic beveragepremium winewine subscriptionsober livingvacuum distillation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Surely Comparables

Compare Surely with similar companies based on industry and business-model similarity.

Surely comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Studio Null
93%
Jøyus
92%
Sovi Wine Co.
92%

Surely Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Early FundingMay 29, 2024

Key People

Founding team and executive leadership

Brandon Joldersma

CEO

Executive Team

Surely Investors

Notable investors and investment history

Surely investors
InvestorRounds
Selva VenturesEarly Funding, Seed
Redbud VCEarly Funding, Seed
Pure VenturesEarly Funding

Surely Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Surely Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Surely's valuation, stock price, and market status.

Firmographic Details

HeadquartersAustin, Texas
Employee Range21
Year Founded2021
Last FundingMay 29, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.